SOLUTION
The day after the start of the war, on September 28, the team presented its first social campaign in response to a campaign published by the Azerbaijani side on social networks. IT MAKES SENSE, RIGHT? campaign idea was to show the historical monuments that exist in Artsakh, which testify to the Armenian heritage. The YOU CALL IT 20% TERRITORY / WE CALL IT HOME campaign presented the main messages of both sides or what both sides are fighting for. The latest campaign, which was the WELL team’s own initiative, aimed to present the causes of the situation to the international community or third parties in a way that will be easy to understand