THE GOAL
The key principle of branding is to emphasize the availability of tourism opportunities throughout the Shirak region.
Shirak region is mainly associated with the city of Gyumri, when talking about tourism, the main focus is on Gyumri. The associations related to the city of Gyumri are various. This time, however, the task is to talk about the tourism opportunities of the Shirak region, outside the associations related to the city of Gyumri. It was necessary to create new associations, new ideas about the Shirak region.
BRAND CONCEPT
Shirak Airport, which is the second international airport in Armenia, was chosen as the symbol of the Shirak region. Built-in 1961, it is considered an exceptional architectural monument, an example of Soviet modernist architecture.
In general, airports are associated with travel, they are the first stop for tourists. The choice of the airport as a symbol of the region is also a message
is that tourism should be able to develop faster and faster in this region.
The symbol is a symbol of soaring, big dreams and opportunities, travel, development, and height …