REQUEST

To carry out a product awareness campaign on social networks with the participation of Armenian micro-influencers. The number of influencers is twelve, keeping the balance between 20+ and 30+ age groups.

Influencer profiling – 2K active followers on average, interests: art, photo and video content creation, tattoo art, fashion, blogging, architecture, street art.

SOLUTION

We have collected the data about influencers with certain criteria and provided a professional recommendation to a client on the effectiveness of each collaboration. In total, 12 of the 25 influencers offered were selected to cooperate with. We have introduced the influencers to the idea of ​​the campaign, the main messages as well as the format of the expected content. 

The duration of the campaign was two weeks

Approximate reach: 50K +