Make a series of culinary videos with the participation of Armenian graduates of U.S. exchange programs, through which the exchange programs will be presented by the participants themselves. Develop a complete concept, including naming, branding, scriptwriting, and shooting coordination.
The title of the video series is “Tasty Talks: Culinary adventures with US graduates. ” The series is conducted by Erika King, Cultural Attaché of the U.S. Embassy in Armenia at the time of filming. In the videos, the balance is maintained between the questions and answers related to the exchange programs and prepared dishes, which ensures the combination of the educational and entertaining content parts of the videos.
The visual solutions, including the logo, the aesthetic structure of the videos and the design, were implemented taking into account the overall image of the embassy, as well as the dynamics of the series and visual attractiveness.