To create a social video that will attract public attention and raise questions for them to think about. An important principle was to exclude the use of children’s faces in the movie to minimize the possibility of authentication.
The slogan “Do not turn your back on me” (Երես մի՛ թեքիր ինձանից) was created as the main message of the video and a message to the public around which the script was built. The heroes behind the camera are children of different age groups from different child care institutions, who have very simple desires – to be like everyone else, to have parents, to feel that they are protected and loved. They can only get this when they grow up in a family environment. However, most of them are deprived of this opportunity for a variety of reasons, ranging from state procedures to low levels of public awareness. The situation can change only if we face the problem. “Do not turn your back on me” is the call of these children to the public.