REQUEST

Branding of the educational game, including naming and creation of the visual identity.

SOLUTION

The name FUTURO was selected, given that the board game is about the goals of the planet’s sustainable development. More specifically, the game is about learning 17 goals of the “Sustainable Development 2030” agenda of the UN’s 2015 summit. Thus, the game name reflects the main idea of the goals concerning the planet’s future. 

The visual identity of the game was developed following the visual identity and guidelines for sustainable development goals developed by the United Nations. All areas of sustainable development are presented with visual elements. By saying that we mean the environment where human society lives.