REQUEST։ Branding for the projects called “Influencers Hub Ukraine” conducted by the Digital Communication Network.
SOLUTION
We aimed to create not only a beautiful visual representation of the brand but, more importantly, to create the philosophy behind the visual appearance of the brand. INFLUENCERS HUB UKRAINE will provide digital influencers, media innovators, and active young people with relevant expertise that could effectively be presented with digital media tools to create social good. The goal is to encourage new, independent voices, well-equipped technologically and socially aware, and also generate products, services, and content that cannot be created unless putting minds, creativity, and technology together. The branding concept is based on the idea of materializing the invisible notions and showing their actions/movements.
THE MISSION
WE ENCOURAGE THE CREATION OF SOCIAL GOOD THROUGH INFLUENCE IN ALL OUR ACTIVITIES.
BRAND CONCEPT
The branding concept is based on the idea of materializing the invisible notions and showing their actions/movements.
An influence of a person is invisible and untouchable like energy. With our eyes closed, we can imagine what the energy would look like. Probably the energy would have some shapes, and different colors depending on its type. It would also reflect the idea of spreading, and continuation. These imaginary shapes and colors are the basis of the visual identity of the brand.
THE SLOGAN
SHARE YOUR INFLUENCE!
MOTTOS
Share your ideas!*
Share your emotions!*
Share your vision!*
Share your knowledge!*
*with a sense of responsibility
DEFINITION OF KEY TERMS
INFLUENCE
Social interactions and communication with other people direct or indirect propose to influence each other’s emotions, ideas, behavior, and actions. That influence is not always visible, but it is an integral part of our social life, it has a greater impact on us than we can imagine. Social influence shapes our feelings and thoughts, our behavior, and our actions.
INFLUENCER
An influencer is a person who not only has a community of followers but is also aware of his/her influence and uses that influence with responsibility. We believe that with the POWER of AN INFLUENCE comes RESPONSIBILITY for that power.
