Branding of the educational board game created by industry professionals to improve cross-cultural communication skills among the school students. The naming of the product, logotype design as well as the branding of the whole package of the board game was required.
The name “Symbolus” was chosen, which is the Latin name for the word symbol and is directly related to the basic philosophy of the game; it is about recognizing different cultures through symbols. Given that the main target group of the game is teenagers, the visual part is brighter and lighter. The design of all the cards in the game pack serves the functionality of the game and ensures that the game is visually attractive for the target group.