To create a promo video for the launch of the new brand Utmazyan Coachings that will be impressive and attract public attention in several media platforms.


The creation of the main concept, style and messages of the video as well as creation of the scenario in cooperation with Hrachuhi Utmazyan. The location of the video shooting was the stage of the dramatic theater after Hrachya Ghaplanyan, which is associated with the Utmazyan family at the same time is relevant to the context of the public speaking. The expression “the power of speech is irreplaceable, and the ability to put it into action – the guarantee of success” was the main message/slogan for both video and brand communication.